Peter joined the board as an associate director in July 2025. He is an accomplished marketing executive with over 25 years of experience leading strategy, branding, and customer acquisition and retention for both start-ups and established corporations. He has held senior leadership roles with companies such as Grande Communications, SureWest Communications, Sprint PCS, and Motorola, delivering consistent revenue growth in highly competitive markets.
Peter’s career highlights include launching industry-first products, driving multiyear customer growth with record-low churn, and creating brand platforms that achieved rapid market recognition. He has directed marketing in industries ranging from telecommunications and technology to retail, building marketing infrastructures from the ground up and managing change through acquisitions and rebranding efforts.
Known for innovative, results-driven strategies, Peter has repeatedly outperformed competitors with significantly larger budgets by focusing on creative, cost-effective solutions. His expertise spans marketing planning, advertising, digital marketing, product management, social media, public relations, and customer relationship management.
Peter holds a B.S.B.A. in Marketing from the University of Missouri and has completed MBA coursework at Colorado State University. He has served on the boards of the Make-A-Wish Foundation, the Sacramento Area Commerce and Trade Organization, the Sacramento Hispanic Chamber of Commerce, and his HOA in San Marcos. He speaks five languages, enjoys adventure travel and has visited 36 countries.